Andy, aged 38
Plan: Lose 50lbs and maintain to 12 months
Kate, aged 57
Plan: Lost 56lbs (4 stone, 25kg) on 12 month plan
Sounds too good to be true! What's the catch?
There's no catch – you just need to lose weight and finish your plan to collect
your reward. We are able to offer generous incentives thanks to our contracts with
health care companies, insurance companies, and research organisations.
Will you give me a diet plan?
We’ll provide you with our Common Sense Guide to Weight Loss and daily tick sheets – most of our members find that’s all they need. However, Weight Wins works alongside any specific diet or fitness plan, including commercial plans.
"...a revolutionary approach to encouraging long-term weight loss."
"...cash incentive for slimmers more effective than diets."
The NHS commissioned Weight Wins to conduct its first public trial of weight loss
incentives in 2009 and 2010. Results were analysed by scientists at the University
of Sheffield and published in 2011 in the Journal of Public Health. The study found
that the Weight Wins programme resulted in high public response and many cases of
significant, sustained weight loss.