Welcome to Weight Wins

Based in London, UK, Weight Wins develops weight loss incentive programmes for individuals, corporate employees, and members of affiliates such as fitness clubs.

It has pioneered programmes designed for individual members of the public such as Pounds for Pounds, a scheme which rewards members with cash and vouchers for achieving their weight loss goals. Unlike other weight loss schemes, the company's programmes do not promote specific diets or exercise plans, or sell diet food and supplements.

Instead, Weight Wins focuses on motivating participants through well-structured incentive programmes offering money and prizes. Clinical research has found that weight loss plans with incentives achieve better results than plans without incentives. Weight Wins develops programmes to meet a variety of personal and corporate objectives.

It systematically studies weight loss incentive schemes and innovations in countries around the world, develops models for international markets, and tests them in the field before launching them.

The company was founded by Accelerated Concepts Ltd (www.accelacon.com), a London-based business development company headed by Winton Rossiter, a former investment banker.

Weight Wins’ solutions are timely and vital. Commercial diet and fitness programmes have not succeeded in achieving significant weight loss in the population, with two out of three adults now overweight or obese. This is a serious public issue for governments, health authorities and insurers who must pay for treating diabetes, heart disease and cancers relating to obesity. It is a problem for employers who bear the cost of lost productivity and often shoulder the direct expenses of treatment. And most importantly, being overweight is a key concern for millions of individuals who desire better health and quality of life.

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