Thu 22 Dec 2011
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WEIGHT WINS – Rewarding Healthy Weight Loss - UK Chocolate
Revolutionary new weight loss programme, Weight Wins, is the pioneer of a concept that will come to be known as diet rewards,
where members are actually paid to lose weight. All members have to do
is weigh-in once every month at their convenience, in return for the
motivation to achieve their weight loss goals and maintain their
success.
Created to provide a solution for those that have tried everything to
lose weight, from meal replacement diets to the latest weight loss
fads, Weight Wins is a programme that runs alongside an individual’s
fitness / health regime that encourages commitment through incentives.
It is also the first broad-based weight loss programme that appeals to
men as well as women, with one in three members being male. The Weight
Wins programme has just launched (December 2011) following three years
of extensive development work and rigorous trials, including trials by
the NHS, resulting in a programme that supports members
through encouragement, financial incentives, healthy advice and ease of
participation.
How It Works
Members sign up to the programme via WeightWins.com, where they
select a plan of their choice; based on their weight loss targets,
current BMI and desired length of plan. Soon after,
the new member receives a Weight Wins Welcome Pack, which includes
weight loss tips, support details, a Weigh-In Certificate and a detailed
Weight Loss Incentive Plan of the programme they have selected.
Armed with their Welcome Pack and initial Weigh-In Certificate, the
new member completes their first weigh-in and returns the certificate to
Weight Wins…freepost of course! The new member is then contacted to
confirm receipt of the Weigh-In Certificate and congratulated on taking
their first step to healthy and effective weight loss.
The Rewards
Each member’s Weight Loss Incentive Plan details the dates of
when they should weigh-in and return their updated Weight Loss
Certificate to Weight Wins. It also details the advised weight loss
they should be aiming for each month and cash reward they will receive
for every month they successfully lose weight. Even if a member doesn’t
hit their target each month, they will still be rewarded for every
pound they shed. Very importantly, members are also rewarded for
keeping weight off in the ‘Maintenance Period’, and earn large bonuses
if they maintain their goal weight to the end of their plan.
Members can earn rewards totalling between £100 and £3000 – rewards
increase with weight loss targets, length of plan, and fee level
selected.
The Facts
In clinical trials of over 1000 members, 80 per cent of members
lost weight, with 87 per cent maintaining some or all of their weight
loss. One year in to the Weight Wins programme, active members had lost
an average of 26lbs (nearly two stone), the equivalent to 12 per cent
of their initial body weight. These long-term results are outstanding
for a weight loss programme.
Weight Wins is available directly to the public and via organisations
interested in their members’ health. Insurance companies in
particular are expected to offer Weight Wins to their populations in the
course of 2012.
Weight Wins’ Medical Advisor is Dr. David Haslam, an obesity specialist
GP and Chairman of the National Obesity Forum – ensuring a safe and
ethical service supporting the core value of healthy weight loss.
Is There a Catch?
Isn’t there always? Well…no. Once signed up to the programme all
members have to do is weigh-in once per month. They are reminded to do
so, don’t have to announce their weight loss in front of a group, can do
it at their convenience, earn money for doing so and are provided with
support and advice along the way.
Weight Wins is designed to help those struggling to achieve their
weight loss goals, do so, by simply providing them with the motivation
they have been lacking. The programme wants its members to succeed and
really wants to give them the cash for doing so
Source: UK Chocolate magazine
Press release document: http://ukchoc.com/2011/12/22/weight-wins-rewarding-healthy-weight-loss/
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